Story based on inclusiveness, ambition, innovation, quality and style.

This story started in a small town in Bavaria, Germany. Since 1949 Adidas exists to enable anyone to harness the power of sport in their game, in their lives and in their world – anyone, anywhere, always.

Adolf ‘Adi’ Dassler defined sports culture, more than 65 years ago, driven by innovation and with his bias to action.